Your Roofing Co.11:42
Request received
Thanks Dana. A local roofer will be in touch shortly.
For contractors who want appointments, not another list of names to chase
Get 13–25 quote-ready appointments a month. Without chasing a single one.
Yes, I'm a goose. I've also never let a lead go cold, which is more than you can say. Let's move on.
Even if every agency you've hired has burned you. Even if you figure your market's different. Even if you've never run a Facebook ad in your life.
Nobody to hire. No software to learn. You never pick the phone back up after six. Your first appointments land inside three weeks.
23 in your first sixty days, minimum, or we work free until you get them. In writing, before you pay us a dime.
- 47sec
- She's still at the kitchen table when the phone rings
- 8calls
- You never chase another lead at six o'clock
- 23in 60 days
- Or we work for free. In writing, from day one
- 3weeks
- Your first appointments land
Start with one lead. Her name's Dana, and you're about to lose her.
One very ordinary Tuesday
It's 11:42. You just paid $18 for Dana.
She's got a leaking roof and you've got a lead. Everything about this should be easy. It won't be, and it takes about six hours to stop being easy.
Tuesday 14 October
11:42
Calls from the company she contacted0
11:42 AM
She fills in your form.
Standing in her kitchen. Annoyed about her roof. Card in her pocket. Everything you asked for on the form, ticked.
11:43 AM
She's still at the table.
Phone face up next to her. She hasn't spoken to a single contractor yet. This is the whole opportunity, and it lasts minutes.
12:17 PM
You're up a ladder.
Not lazy. Not bad at sales. Thirty feet up holding a nail gun, with a phone buzzing in a pocket you can't reach.
1:04 PM
So she searches again.
Nobody called. She does the obvious thing and types the same request into Google.
2:31 PM
Mike calls.
Mike isn't better than you. Mike's roofs aren't better than yours. Mike was near his phone.
3:15 PM
Mike is measuring the roof.
He's in the driveway with a ladder and he leaves a quote on her counter. The job you paid for is now an appointment on somebody else's calendar.
6:08 PM
You remember the lead.
Boots off, sat in the truck with a gas-station sandwich on your lap, finally with a free hand. You press call.
Voicemail.
She was never loyal to Mike. She was loyal to whoever picked up the phone while she still cared.
You didn't buy Mike a lead on purpose. You bought him one anyway.
Eleven forty-two? I'd have had her booked by eleven forty-three. You got there at ten past six. I'm not angry. I'm just disappointed.
GaryThe 4-hour hole
Let me tell you why every agency you've ever hired has failed you.
It wasn't the leads.
I know that's what they told you. Bad leads. Tire-kickers. Tough market right now.
Garbage.
It was the six and a half hours between 11:42 and 6:10. That's the whole of it. Nothing else about that Tuesday went wrong.
Now here's the part that should make you angry.
MIT ran the numbers on this. Fifteen thousand leads. A hundred thousand call attempts. Three years of data.
Call a lead inside five minutes instead of thirty, and here's what happens to you. Not described. Drawn.
15,000 leads · 100,000 call attempts · 3 years
Drawn to scale, which is the part nobody does.
Reach them at all
Called inside 5 minutes
Called inside 30 minutes
Not a hundred percent. A hundred times.
100×
Qualify the conversation
Called inside 5 minutes
Called inside 30 minutes
Twenty-one times more likely to get a real conversation.
21×
And you?
Five against thirty is the comparison MIT published. Four hours isn't a figure from the study. It's just where your Tuesday actually landed, and it's eight times further out than the last tick they measured.
That gap is the whole business.
It's the hole every dollar you've ever spent on leads has been falling straight through.
And no agency is going to plug it for you. Plugging it means somebody picks up the phone at 11:42 on a Tuesday. Then again at two. Again at six. Again on Thursday.
Nobody with a life is doing that.
So we built something that doesn't have a life.
His name is Gary. He's a goose. He calls every lead in 47 seconds, then seven more times across five days, until there's an appointment on your calendar or they tell him to get lost.
And you don't have to take my word for any of it. He's on this page. Call him yourself and see what he does to you.
Lead Response Management study, Dr James Oldroyd, MIT Sloan, with InsideSales. Fifteen thousand leads, a hundred thousand call attempts.
You already paid for the ones you never spoke to.
Not the ones who said no. Those are fine. The ones who filled in your form, waited, and never heard a word out of you while they still cared.
None of that is a lead quality problem. It's a Tuesday problem.
All seventy typed their number into your form on purpose. Nobody talked them into it. They just needed you to pick up.
Seventy people asked you to call them. Seventy! I'd have had them done by Friday. You've had them since March.
Gary
None of this is news to you. So why's it still happening every week?
Before you tell us you'll just be quicker
You've tried to fix this three times already.
None of them failed because you're lazy. They failed because the work shows up at 11:42 on a Tuesday, it has to happen eight times, and you have a business to run.
01
“I'll call every lead back the same day.”
You promised yourself you'd call back the same day
And you did. For about nine days. Then an install ran long, the crew needed a hand, and Tuesday's leads are still sitting in a tab you never closed.
Lasted nine days
02
“I'll put somebody on the phones.”
You put somebody on the phones
The average appointment setter in America costs $50,455 a year, before payroll taxes. She works forty hours out of a hundred and sixty-eight. She sleeps through the rest. She takes Thanksgiving off. And she quits around March.
$50,455 a year, gone by March
03
“I'll turn on the automatic text.”
You turned on the automatic text
A text isn't a call. She's got four of them from four companies sitting unread. The one guy who actually called is measuring her windows on Thursday.
Four unread texts
Which leaves one option. Something that doesn't get tired, doesn't take it personally, and is still dialing on Friday at seven.
This is Gary. Gary is a goose.
Geese are relentless. Slightly unhinged. Physically incapable of letting a thing go. So we built one that makes phone calls. Rejection doesn't stick to him, and that's the whole point. Attempt six is every bit as cheerful as attempt one.
Easy thing to type on a website. So don't take my word for it. Make him prove it.
Don't believe a goose can sound human?
Good. Neither would we.
Put your name, your cell and your website in. He reads the site, then calls you on this page about twenty seconds later. It's the same call your leads would get, pointed at you instead, and he doesn't know it's a test.
So try to fob him off.
- Tell him you're just gathering prices right now.
- Tell him you're not ready yet.
- Tell him you're getting three quotes.
- Tell him you have to run it by your wife.
Seriously. Make his life difficult. It's the only part of this page you can check for yourself before you talk to a human.
Send Gary after me
Go on, tell me you're just gathering prices. I've heard it four thousand times and I'm undefeated. You fold at “I'll think about it.”
Gary
Six things happen. Five of them are ours.
Including the two everybody else leaves off the diagram. What happens to the ones who don't pick up, and the ones who were never going to buy.
01
The ads run
HONK
Your account, your pixel, your card. Rewritten and retested every month.
02
She lands on the form
HONK
Homeowner, property, timeline, budget, consent — ticked and timestamped.
Not a homeowner
Stopped at the door. Never becomes a lead, never costs you a call.
03
Gary calls in 47 seconds
HONK
Before she's even closed the tab. Most bookings happen right here.
No answer
Eight calls across five days at rotating hours, plus a text with your name on it.
04
He qualifies her
HONK
Your areas, your lead times, what you will and won't fit. He never quotes.
Not a fit
Dropped, with the reason logged. You never drive to it.
05
Straight onto your calendar
HONK
Live availability, travel time respected, then reconfirmed the night before.
06
You show up and quote
You
The last two feet. That's your entire job in this.
How the chasing works
The Gauntlet
Five days. Eight goes. Rotating hours, because the woman who won't answer at two will answer at seven. Nobody quietly slides off the bottom of the list.
Half of what Gary books, he books after the third attempt. That isn't clever. It's just the part of the job nobody has the stomach to do by hand.
Put this on my leadsBooked her Thursday at four. Took me six calls. Everyone quits at two. You quit at one, and then you told yourself she was never serious.
Gary
00:00
She hits submit. Homeowner, split-level on the north side, wants it done before Thanksgiving.
47 seconds
Call one. Before she's closed the tab. Most bookings happen right here.
12 minutes
No answer, so a text goes out. Your company's name on it, with a booking link.
2 hours
Call two. Different hour of the day, different odds of catching her.
Day two, morning
Call three. After drop-off, before the day swallows her whole.
Day two, evening
Call four. After six, when she's actually in the house.
Days three to five
Calls five through eight. Then a last-chance text. This is the stretch nobody works, and about a third of your appointments are hiding in it.
Booked
Qualified, dropped into a real gap in your calendar, confirmation away.
The night before
The reconfirm. The cheapest thing you'll ever do to a show rate.
Do that to every lead for thirty days. Here's what your calendar does.
A month where nothing special happens.
19
appointments on the calendar
Nineteen. Same town, same ad budget.
October
what you booked yourselfwhat Gary booked
Mon
Tue
Wed
Thu
Fri
Sat
Sun
1
10:002
3
14:304
11:005
6
09:307
18:008
16:009
10:3010
13:0011
12
13
09:0017:3014
11:3015
16
15:0017
19:0018
19
20
14:0021
09:3022
23
18:3024
11:0025
26
27
13:3028
29
30
15:3031
$1,800 ad spend
100 leads through your form
14 of the 19 somebody was home for
4 jobs closed
$30k–40kon a $10k average job
Illustrative, not a promise. Cost per lead and close rate move with your area, your pricing, and how good you are in somebody's living room. We'll build this exact month with your real numbers on the call, before you've spent a dollar.
Your numbers, not ours
That was our month. Do it with yours.
Four numbers you already know off the top of your head. The last one's your assumption, not ours, and it starts deliberately low. This argument doesn't need a generous one.
%
$
%
Which leaves 70 a month nobody ever really spoke to. Say five days of chasing turned just a few of those into real conversations:
On those 10 conversations alone
2.5 more jobs
$25,000
in work you'd have quoted, off leads you'd already paid for.
And that's one month
$300,000 a year
Illustrative, not a promise. Your actual numbers move with lead quality, market, pricing and how good you are in somebody's living room. We'll build this with your real figures on the call, before you've spent a dollar.
Fine. But who exactly are you handing your card to?
Alright. Here's the thing itself.
Six things. Every one of them in your name.
Two of the six run on a loop, which is the bit most people skip and the reason their show rate is a coin toss.
01
The ad account, run properly
Creative, copy, targeting, budget, testing. Your account, your pixel, your data. We just drive it.
02
A page that filters
Homeowner or renting. Property type. Timeline. Rough budget. Consent ticked and timestamped.
03
Gary, trained on you
Your areas, your products, your lead times, your objections. Tested on live calls you listen to yourself.
04
Straight onto the calendar
Google or Outlook, live availability, travel time respected. No "I'll check and call you back."
05
The night-before call
Every appointment reconfirmed the night before. Cancellations come back as reschedules instead of empty driveways.
Runs on a loop
06
One page every Monday
Spend, leads, connects, booked, showed, won. Plus every call recorded, so you hear what your market says.
Runs on a loop
Comes with it, at no extra cost
Four more things, because the appointments are no use on their own.
01
$1,500
The 30-Day Review Blitz
10 to 50-plus new five-star reviews on your Google listing inside thirty days.
Every homeowner Gary books checks your reviews before you knock. A thin listing costs you jobs you already paid to get in front of.
02
$2,500
The Lead Acquisition System
The ad account, the page and the form, built to bring Gary something worth calling.
An AI caller working bad leads is just a faster way to waste money. This is the half that decides what he's calling about.
03
$1,800
The AI Report Generator
A live report on your site that gives a homeowner something useful and gives you their number.
It catches the people who want a price but aren't ready to talk yet. That's most of them.
04
$1,200
The Cold Call Blocker
Gary answers your unknown numbers so you never take another cold call.
You're on a roof. He isn't. And he's extremely good at getting rid of people.
3Builds left this month
Not a countdown and not a trick. A build is two weeks of somebody's actual time, training Gary on your trade and testing him on live calls before he goes near a customer. We can run a few at once and then we can't. When these are gone, the next opening is next month.
Take one of themTwenty minutes. You'll know on the call.
One build fee. One monthly. Nothing going on behind your back.
One job at your average ticket covers the month, twice over.
Gary works Christmas. Gary has always worked Christmas.
What it replaces
A setter on the phones
$45–60k a year
Plus payroll. Works forty of the hundred and sixty-eight hours in a week, and quits around March.
An agency that sends leads
$2–4k a month
They run the ads. The four hours after the form comes in stay your problem. That half is the half we do.
Building it yourself
Six weeks and counting
Ad account, landing page, AI caller, calendar wiring, and somebody to keep the whole thing standing up.
Doing nothing at all
$1,260 a month
Leads you already paid for and never called. Fifteen grand a year, on the card you already own.
Now the question you've been holding since the top. What if it doesn't work?
You've been burned by an agency before. Fair enough. So has everyone.
A minimum of 23 appointments in your first sixty days, or we work free until you get them. That's the floor we'll put in writing. It isn't the number we expect.
If Gary hasn't put 23 on your calendar inside your first sixty days, the whole thing keeps running — ads, calls, chasing, all of it — at no monthly cost until it does. And if you'd rather walk at that point, you get the build fee back and you keep the ad account, the page, the lead data and every recording.
Twenty-three is the floor. I'd be embarrassed to stop at twenty-three. You'd be thrilled, which tells us both something.
Gary
Risk is off the table. One question left: is he actually any good?
Two minutes and you'll know.
This isn't a sales call and it isn't a calendar. Gary calls you, right here on this page. You hear exactly what a homeowner hears. Then you decide.
We won't run your campaign against itself.
One contractor per trade, per metro. Not because scarcity looks good on a landing page. Because running your roofing ads and your competitor's roofing ads through the same auction, with both of you paying us, pushes both your costs up.
So once a metro's taken, it's taken.
Things people ask before they say yes.
Not on the list?
Ask it on the call. It's twenty minutes and nobody's going to sell at you.
Book a 20-minute callWill he sound like a robot?
Some people catch it. Most don't. And when they do, it barely dents a thing. She filled in a form about her windows ninety seconds ago. She wants the call. Gary opens by saying he's an automated assistant calling on behalf of your company, which disarms people far more than it puts them off.
You'll hear a dozen test calls before he calls a single real customer. If he isn't good enough, he doesn't go live.
Is this even legal?
Only people who filled in your own form and checked a box saying, in plain English, that you can call them including by automated or AI-assisted call. Timestamped and stored, so you can produce it if anyone ever asks.
Every call names the company, honors an opt-out on the spot, and stays inside legal calling hours. We won't dial a purchased list, a scraped list, or the spreadsheet in your glove box. Not for any money.
What happens when he can't answer something?
He doesn't guess and he doesn't bluff. He books the appointment, flags the question for you, or offers a callback from an actual human at a time you've already agreed to. Price questions get parked for the appointment. That's where they belong, and it's where you win them.
Do I have to change my CRM?
No. If you've got one, we push into it. If you don't, it lands in your calendar and your inbox. Nobody's migrating anything and nobody's learning new software.
How long before he's live?
Ten to fourteen days from the deposit. Ad account and page in week one, Gary trained and tested in week two. You sign off on the test calls yourself before he touches a real lead.
What if we part ways?
You keep all of it. Ad account, pixel and its history, the landing page, the lead data, every recording. We're not holding your audience hostage to stop you walking. Gary would find that undignified.
Twenty minutes, no slide deck
Bring your last three months of leads.
Every month you leave it, another $1,260 of leads you already paid for goes cold.
We'll work out what you paid a lead, how many you actually called back, and what The Gauntlet would've done with the ones you didn't. If the math doesn't work we'll tell you on the call and you'll have lost a quarter of an hour.
Everything on the table, once more
- 13–25 quote-ready appointments a month — first ones inside three weeks
- Gary calls every lead in 47 seconds — then eight more across five days, then the reconfirm
- The Review Blitz, the Lead System, the Report Generator and the Cold Call Blocker — in with it, at no extra cost
- 23 in your first sixty days or we work for free — in writing, before you pay anything
- You keep everything if you walk — ad account, pixel, page, lead data, every recording
Three builds left this month. The only thing it costs you to find out is twenty minutes.
First thing I'll do is pull everyone you never called back. Bring a chair, it's a long list. I'm not judging you. I'm judging you a little.
Gary