How it works
Most agencies explain what they actually do in a proposal you get after the third meeting. Here's ours on one page: where we start, what gets built, when your phone starts ringing, and the numbers we expect to be judged on.
The first ninety days
Step one · Day zero
You bring three numbers: leads per month, average job, and how many appointments your people can actually sit. We do the leak math together, on the call. If the arithmetic doesn't clearly pay for us, we tell you and part friends — that's the whole meeting.
Step two · Week one
The ad they scrolled past, the 8:40pm call that rang out, the “near me” search, the quote that went quiet. We find where buyers are slipping away and which leak bleeds the most — findings you keep either way.
Step three · Weeks two to four
Answering goes live first: Gary picks up every lead in under a minute from the day he's switched on. Then landing pages, location profiles, creative, tracking — all built in your accounts, so nothing is ever held hostage.
Step four · Month two
Ads switch on, briefed in appointments — never clicks. Wherever there are empty chairs, that's where the budget goes; a diary running three weeks out doesn't get buried in leads it can't seat. The first booked appointments typically land within weeks.
Step five · Every week after
Appointments sat, quotes worked, contracts signed — reviewed with us in the room, not attached as a PDF. Meanwhile the compounding work — search, reviews, brand — quietly lowers what every lead costs, each quarter it ages.
You'll never wonder what you're paying for.
What gets fixed
Every step above exists to close these five leaks. Read the ones that hurt.
Paid demand, built backwards from your diary. Not clicks, not reach — sat-down appointments.
How it works →
2Gary picks up when your people can't and your locations are dark. This is the piece everything else depends on.
How it works →
3Search, maps and reviews, run per location — so every branch wins its own backyard instead of sharing one website.
How it works →
4Follow-up with a spine: every open quote owned, chased and answered until it signs or says no.
How it works →
5Creative, photography, social — whatever makes the buyer decide you're the safe choice before anyone talks money.
How it works →
Straight answers
Answering is instant — the day Gary goes live, the 8:40pm calls stop dying. Paid demand is fast — booked appointments within weeks. Search, reviews and brand are the slow, compounding kind: months to move, and then they keep producing long after the invoice. We'll be straight about which is which on the first call, with dates.
The promise
No mystery reports, no invoices for “social.” One scoreboard with your numbers on it, and a team you can call who actually built the thing.
No pitch deck. No retainer talk on call one.
Twenty minutes with a human. Bring leads per month, average job, locations open — you leave knowing what the leak costs and what fixing it is worth, before you've spent a dollar.
